80% said the video.Great, but what was the question?"How would you like to learn about a product or service when both text and video are available on the same web page?"
Oh, really? However, the video was a video chat on YouTube and I thought the gamer was just making an interesting video.
A video appears!
This is the main and central point of online marketing efforts.For years was TV so? The only difference is that anyone with a camera is a content creator, and anyone with a smartphone can be a producer or consumer.
According to Cisco's Visual Index Network, by 2019, global consumer web video traffic will account for 80% of all consumer web traffic.
But how do you implement video in marketing?
Take advantage of these 5 video marketing trends to eliminate old outdated conversion methods and accelerate marketing in 2018
Email video
Most marketers have long discovered that email-rich emails do not pass email filters.
Smart marketers move prospects into marketing focus using plain text emails that include high-profile headlines and body-based email stories.
Now there is the latest advantage: video embedded in the email. Marketers can communicate directly with consumers and be individuals, as well as use rich media to persuade prospects.
Wistia calls them video messaging. Email videos are the hottest tool added to the marketplace toolbox. Use it before all the world is crazy about it.
Action tips:
Have the CRM and email marketing team try the video by email. Check your engagement and click notes. If the score improves, the winner is on hand.
Video Website
Static page eras are over. In the late 1990s or early 2000s, people were enthusiastic about visiting websites. Content blast floods all inboxes and content. Today, someone visits your website because they click on either social media or email links.
Website video is committed to a different level.
Imagine a customer clicking on a landing page. What do you want him to meet? Is a vanity page static and simple or a personal greeting video that attracts customers to the offer?
Video Landing pages can increase conversions by more than 80%.
Web video can also help explain regular or ongoing procedures. For example. B2B clients use videos on a daily basis to demonstrate use cases that might otherwise handle the majority of pages on a website.
Action tips:
A video landing page is required. A / B test landing pages with and without video to see which score is best. Once you are convinced, explore how you can incorporate videos into each content page.
Live video explosion
Did you know that 80% prefer watching live video brands over reading blogs and 82% prefer live video over social posts?
People spend three times as much as watching non-Facebook videos. Facebook sends notifications to your followers while streaming. You can also see comments on who is watching. Live video creates a great opportunity for Q&A sessions and live interaction.
Live video helps clients interact with you and get to know you at the human level. This personal interaction produces a more detailed preference than any print campaign. We all know that doing business with others and Live Video helps to strengthen that relationship.
Action tips:
Use Facebook Live to see a spike in engagement rates. If you run a webinar, use Facebook Live video streaming and also content files for email.
Native videos
Previously, the only way to post videos on Facebook or LinkedIn was to post a YouTube link. No more.
Native videos are videos that are uploaded directly to social media platforms such as LinkedIn and Facebook. Facebook's native video has 10 times reached the YouTube link.
Everyone knows that Facebook publishes many native videos. Upload video recommendations and food details daily.
LinkedIn recently made it possible to post videos directly to the app.At the same time, the same content rules apply to the video. The type of video you post on Facebook differs from LinkedIn.
Action tips
If you have an important business video to help solve consumer problems, edit it for your platform and upload it directly to LinkedIn. If you do this on Facebook, headlines are required because 80% of Facebook videos are watched without sound.
Video on the go
More than half of the video content is watched on mobile, with 92% of mobile video viewers sharing videos with others.
This represents a significant shift from mobile to on-the-go video delivery because of the desktop's long advantage over video.
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