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Wednesday, September 4, 2019

5 Things to do Before Entering in the restro business

The concept of satisfying food prevalent in western countries is new to Indians. Factors like increasing numbers of working women, growing millennials, busy work schedules, and ongoing eating habits will gain popularity in the food sector in India.

To meet the growing demand of this large segment of consumers, there will be many new RTE brands on the market. Unlike huge brands, new entrants try to create a niche category for themselves, serving breakfast cereals, canned / frozen foods, spreads, acne and so on.

Although food is considered unsuitable for unforeseen market conditions, the segment is highly competitive and dynamic. Through trial and error, I learned that RTE food brands need to adhere to the following aspects:

Get to know your Target Customers:

To create a loyal customer base, the first step is to understand your brand's target audience.

The current generation is well aware of what they put into it, so they can consider the nutritional value of a particular product without compromising on it.

Demand for ready-to-eat (RTE) food products has increased over the past few years, thanks to the fast-paced lifestyle and income levels in the country.

When you prioritize health factors; the cost of the product is increasing, but the current generation prefers to spend less if it means that the product will be fresh and original.

India's cooking style has changed dramatically over the past few years due to the advent of modern technology and other factors such as urbanization, increasing workforce, increasing female labor force and increasing nuclear family.

My people have been transitioning to ready-to-eat foods to save time on preparing meals. Identifying the problem can be more difficult than finding a solution. If you can find out where the gaps are and what your customers are looking for, half the battle is won.

Food Safety:

Maintaining a shelf life is one of the major challenges in delivering preservative-free retail products. Managing efficient packing units is one of the important factors for easy food safety, transportation and distribution.

Food packaging ensures that food is not contaminated by growing microbes from the outside and also improves product quality and longer shelf life.

One should pay particular attention to cleanliness, hygiene, air quality in the kitchen and cooking process which greatly enhances the shelf life of the product.

The ingredients used to make ready-to-eat foods need to be fresh to live longer; especially when no preservatives are added.

The seller must be carefully selected to use suitable ingredients such as vegetables, milk and poultry or spices. All ingredients should be sent back for laboratory testing to verify the quality.

Rental Skills Source:

The RTE industry needs skilled people at various stages of the production process. Efficient food technicians are required to follow the rules of hygiene, cleaning, maintaining proper temperatures in preparation and bottling.

Food experts or chefs help roll out products with notes of spices and spices to suit all tastes. In addition, operational managers have a good understanding of logistics, logistics and cost control, in order to move goods from the store or production facilities into the hands of consumers.

Factory and Warehouse Unit

The production and packaging of ready-to-eat foods requires advanced machinery and equipment that require large space.

Kitchen air quality should be kept clean, which should be treated regularly. Load production, longer shelf packing should be done for longer shelves.

If the larger space in the local area is above budget, it can be set up on the periphery and the corporate team can access the retail store to attend regular client meetings and meetings.

Neighbors with Industry Advisers and Veterans:

Last but not least, the most important thing to do is find an experienced adviser who can guide you through each step. Create a team to make sure you have smart, motivated people who are not afraid of challenges.
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Why We Need Our SMEs to make it global

India accounts for around 65 million SMEs, contributing 11% of GDP, 45% of total production and providing employment opportunities to over 100 million people. SMEs also play an important role in supporting large companies as a side unit and also helping to promote industry in rural areas and back. Therefore, it is not an exaggeration to say that SMEs are the lifestyles and economic lines of the economy. India is vibrant and financially needs a vibrant SME sector!

For one thing, these SMEs are needed now and later so sustainability is' another business. While our SMEs may not be trying to reach the global market for their products, other companies around the world are not keeping up, they know the potential of global markets and are keen to penetrate r markets, including India aggressively.

Now, how do SMEs get more business in a limited market? Reliance on the domestic market does not seem to be an option. At a world economic forum earlier this year, PM Modi stated that Make in India should Make India for India and the World. This not only allows the company to increase its cost economy, but also creates new business opportunities for the local SME ecosystem.

So what can SMEs do to become sustainable, win more 'business' and explore new business opportunities?

The simple thing is, this SME must explore the 'blue ocean', explore new markets, grow beyond its borders and become a global player. Being global not only helps companies grow their businesses in a variety of markets, they also provide companies with global competitiveness, which makes them more attractive to the local market. Moreover, these globally competitive SMEs will not only be ‘global’ but also grow local businesses by becoming part of the Make in India initiative.

There are many opportunities in the world trade arena. This is exactly what the producer needs. However, it is easier said than done. Despite its strong focus on Government and exports, only less than 1% of the total of 65 Million Indian SMEs currently engage in Global Trade. In addition, only a small proportion of foreign SMEs are internationally competitive and trade with India. This is a global trade problem.

There are barriers for SMEs to cross

These barriers include much reliable data in foreign markets, inability to contact potential overseas customers, unfamiliarity with export rules, procedures and documentation, lack of trained export staff to facilitate trade, difficulty understanding foreign business opportunities, inadequate access to foreign business opportunities financial exports etc. .

Some of these barriers relate to perceptions, some to the lack of knowledge and information, and some to the lack of holistic and end-to-end global trade solutions for SMEs.

When exporting to developing countries like India, lack of access to global trade opportunities, trade intelligence and market demand are important barriers to the growth of SMEs. This lack of information may have high implications. SMEs need to know about procedures, documentation, specifications, rules, regulations, standards etc. in their target countries or whether they are committing worse trade or product, rejected.

In addition, a lack of knowledge about export opportunities in the global market can lead to high marketing costs and opportunities for inaccurate and inadequate target markets. Finally, the lack of trade facilitation or access to global trade resources to assist in conducting transactions that would prevent SMEs from venturing into unexplored territories.

However, the good news is that there are obstacles, as well as enablers.

Technology is a great enabler

The government expects the promotion of SMEs to accelerate, with the aim of increasing the global supply chain. There are various trading rooms, trade promotion organizations and export promotion boards that assist SMEs for global trade. There are also organizations like the ECGC that assist with financial security and export credit guarantees.

Trade infrastructure, both physical and digital, has steadily increased over the past few years. This has led to digital growth, digital enablement and digital engagement among SMEs despite falling numbers.

Technology is another great enabler. Technology today empowers companies to gain valuable knowledge of global trade and to understand the trends and potential. The right technology application can open up a variety of ways
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